A Visit to The Dot Conf website is well worth a visit.
Before I go any further…. not surprising, the dot conf conference has been a sell out for some weeks now and its waiting list only. I think its 300 people attending. [?]

My good friend Darren Byrne and Phil O’Kane then did these for me. Thanks also to Anthony McG who installed the widget for me. Really appreciated
This is the dot conf’s promo video
From the article I was intending to publish, these stats are quite interesting,
New Media Update Podcasting News – wrote an article called Podcast Fans Are The Ultimate Audience For Advertisers – I took the main bullet points out of it just to give you an idea of the reach[?] that podcasting actually has.
- Podcast fans are significantly more affluent than general population.
- Podcast fans are rapidly turning away from traditional media and “interruption” advertising models.
- 37% of video podcast users and 31% of audio podcast users say they *enjoy* advertising in podcasts. By comparison, only 6% say same of TV and radio.
- Podcasts confer on their advertisers and sponsors a “halo effect; podcast fans give props to the advertiser for sponsoring a show they like.
- Over 70% of active podcast listeners are receptive to sponsorship messages in podcasts.
*Thanks to Roseanne Smith for this link
- One in five active podcast consumers are actively interested in host-read sponsorship messages. Survey respondents believe that podcast hosts/creators are actual users of the goods and services of their sponsors.
- Nearly 4/5 of the survey interviewees listen to podcasts every week, but are not as reachable by other “regular” mass media.
- Podcast fans say it is not just important to be able to “time-shift” their podcast and other media consumption; nearly equally important is the ability to get unique shows [not available outside of podcast medium].
- 90% of those surveyed prefer advertising supported shows vs. ad-free paid subscriptions.
- 3/4 of the respondents use iTunes to find and subscribe and 66% have been listening/watching podcasts for 2 years or more
And finally here’s Bernie’s scratch and sniff boo