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Audio For @smmbdotie

I’ll update this after The Social Media Means Business Conference

Listen!

Today I spoke at The Social Media Means Business conference. It took place in Tallaght stadium inassociation with South Dublin Chamber of Commerce and South Dublin County Council. My topic to cover was not gardening as such, but podcasting.

The above audio was played as a demonstration of sound and the varying types that may help to tell a story.

Whilst in the stadium I did two sample audioboo’s. The first of those was with Maria who was serving tea and coffee to the 200 approximate strong audience on their tea break.

Listen!

The second, was Michelle Tighe chosen at random to show just how fast audio can [now] be published to the web, how little work it takes to do so and just why it doesn’t take up a lot, if any of my working time.

Listen!

Thank you so much to all those who attended for listening to me 😉 and also to Krishna and the team for inviting me to speak.

 

Irish Times Innovation January 2011

Todays Irish Times Innovation [new ideas in business] magazine features a story [page 47] by Olive Keogh about my online endeavours.

Case Study Peter Donegan Landscaping

Even the most traditional businesses can benefit from using social media

I took a screen grab of the article [below] which you can read if you wish. I think it’s a really cool piece actually. The quote below the photo [below] made me smile 😉

The image of the paper above was sent to me by Christian Hughes and the photo used in the piece by Olive was taken by John Williams. Thank you gentlemen 🙂

Peter Donegan Landscaping Ltd – now on Facebook

After some time, Peter Donegan Landscaping Ltd is now on Facebook


http://www.facebook.com/DoneganLandscaping

There are some tweeks and minor changes still to be made to the blog and the actual facebook page, but for now….

The Weekend Garden Outdoors Podcast

sodshow, garden podcast

The Sodshow Garden Podcast – every Friday – in iTunes, www.sodshow.com all good podcast stores.


Listen in MP3 format – or – As always you can rss the podcasts via iTunes or you can subscribe to the blog and listen to them right here. Missed last weeks garden podcast ?

On The Blog This Week:

Interesting snippets:

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And finally:

Straight from the European Union and more organic information:
DG ENV informed the Group about the EU Ecolabel scheme, which has been in place since 1992. The scheme has to be reviewed and the Commission has proposed appropriate amendments to the Regulation – and the Ecolabel scheme would now cover food and drink products as well. This will not be implemented now, but only after a study has been made by the end of 2011. The study will involve consumers and assess whether the Ecolabel will be compatible with the EU organic logo.
CIAA, IFOAM and COPA-COGECA expressed their concerns – including the major risk that consumers would be confused and misled and they called for some kind of communication strategy.
ECVC pointed out that the Ecolabel scheme has been used more traditionally and this calls for cautiousness and that the creation of a new scheme would not benefit anyone. In FairTrade’s view it would be essential not to devaluate the organic EU-logo. CIAA suggested that not only consumers become involved in the study but that the Commission
used other alternatives such as round table meetings. They also presented the argument that the study should not be rushed through with the sole purpose of carrying out new initiatives. EOCC addressed the certified system; separated or single out for the revised scheme.
DG ENV stated that the criteria will be improved and strengthened every 3-5 years and that the Commission was aware of the dilemma between fair trade end eco. The Chair concluded that the Group needs to be informed, so that the concerns can be addressed.

...

Answers on a postcard and  have a great bank holiday weekend 😀

Podcasts @ The Dot Conf


A Visit to The Dot Conf website is well worth a visit.

Before I go any further…. not surprising, the dot conf conference has been a sell out for some weeks now and its waiting list only. I think its 300 people attending. [?]

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My good friend Darren Byrne and Phil O’Kane then did these for me. Thanks also to Anthony McG who installed the widget for me. Really appreciated 😉

This is the dot conf’s promo video

From the article I was intending to publish, these stats are quite interesting,

New Media Update Podcasting News – wrote an article called Podcast Fans Are The Ultimate Audience For Advertisers – I took the main bullet points out of it just to give you an idea of the reach[?] that podcasting actually has.

  • Podcast fans are significantly more affluent than general population.
  • Podcast fans are rapidly turning away from traditional media and “interruption” advertising models.
  • 37% of video podcast users and 31% of audio podcast users say they *enjoy* advertising in podcasts. By comparison, only 6% say same of TV and radio.
  • Podcasts confer on their advertisers and sponsors a “halo effect; podcast fans give props to the advertiser for sponsoring a show they like.
  • Over 70% of active podcast listeners are receptive to sponsorship messages in podcasts.

*Thanks to Roseanne Smith for this link

  • One in five active podcast consumers are actively interested in host-read sponsorship messages. Survey respondents believe that podcast hosts/creators are actual users of the goods and services of their sponsors.
  • Nearly 4/5 of the survey interviewees listen to podcasts every week, but are not as reachable by other “regular” mass media.
  • Podcast fans say it is not just important to be able to “time-shift” their podcast and other media consumption; nearly equally important is the ability to get unique shows [not available outside of podcast medium].
  • 90% of those surveyed prefer advertising supported shows vs. ad-free paid subscriptions.
  • 3/4 of the respondents use iTunes to find and subscribe and 66% have been listening/watching podcasts for 2 years or more

And finally here’s Bernie’s scratch and sniff boo 😉