Todays Irish Times Innovation [new ideas in business] magazine features a story [page 47] by Olive Keogh about my online endeavours.
Case StudyPeter Donegan Landscaping
Even the most traditional businesses can benefit from using social media
I took a screen grab of the article [below] which you can read if you wish. I think it’s a really cool piece actually. The quote below the photo [below] made me smile 😉
The image of the paper above was sent to me by Christian Hughes and the photo used in the piece by Olive was taken by John Williams. Thank you gentlemen 🙂
Before I go any further…. not surprising, the dot conf conference has been a sell out for some weeks now and its waiting list only. I think its 300 people attending. [?]
My good friend Darren Byrne and Phil O’Kane then did these for me. Thanks also to Anthony McG who installed the widget for me. Really appreciated 😉
This is the dot conf’s promo video
From the article I was intending to publish, these stats are quite interesting,
New Media Update Podcasting News – wrote an article called Podcast Fans Are The Ultimate Audience For Advertisers – I took the main bullet points out of it just to give you an idea of the reach[?] that podcasting actually has.
Podcast fans are significantly more affluent than general population.
Podcast fans are rapidly turning away from traditional media and “interruption” advertising models.
37% of video podcast users and 31% of audio podcast users say they *enjoy* advertising in podcasts. By comparison, only 6% say same of TV and radio.
Podcasts confer on their advertisers and sponsors a “halo effect; podcast fans give props to the advertiser for sponsoring a show they like.
Over 70% of active podcast listeners are receptive to sponsorship messages in podcasts.
One in five active podcast consumers are actively interested in host-read sponsorship messages. Survey respondents believe that podcast hosts/creators are actual users of the goods and services of their sponsors.
Nearly 4/5 of the survey interviewees listen to podcasts every week, but are not as reachable by other “regular” mass media.
Podcast fans say it is not just important to be able to “time-shift” their podcast and other media consumption; nearly equally important is the ability to get unique shows [not available outside of podcast medium].
90% of those surveyed prefer advertising supported shows vs. ad-free paid subscriptions.
3/4 of the respondents use iTunes to find and subscribe and 66% have been listening/watching podcasts for 2 years or more
And finally here’s Bernie’s scratch and sniff boo 😉
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.