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bloom 2008 – the pr & media list…

bloom 2008 pour l'amour de jeux

Bloom 2008 – ‘Pour L’amour de Jeux’

The entire pink boat story can be read here. My reason for publishing this… I/ we need a sponsor! If you think you can help or know anyone who can – please do not hesitate to contact me.

Many Thanks

peter

for bloom 2007 pr/ media list click here

Coverage

Other
Electric Picnic

29th, 30th, 31st August The ‘Pink Boat’ now a main feature at the music festival and part of the art trail.

Newspapers:

26th March Fingal Independent
1/3 page article titled ‘Sponsor needed for Peter’s dream garden’ and two photos, one of Peter and one of last years entry ‘No Rubber Soul’. Mentioning the theme for Bloom 2008, winning two ALCI Awards for Brackenstown House and the support from local businesses.

29th May Irish Examiner
½ page photo titled ‘Blooming Brilliant’ on the back page of Peter Donegan within the garden.

30th MayThe Star
half page photograph

30th May Irish Examiner
1/3 page article titled ‘Something for all at Bloom flower show’ and small photo of Peter Donegan and 2 models at the official opening of Bloom.

Radio
5th June Country Mix 106.8

– Peter begin interviewed by Lynsey Dolan with Dominic Loughran

RTE 2FM – with Rick O’Shea, speaking about what to do with the ‘pink boat’ from Bloom 2008

6th June
RTE 2FM – with Rick O’Shea, speaking about the ‘pink boat’ and that Electic Picnic have taken it.

Magazines:

May/ June Issue Garden Heaven Magazine
half page photograph

July 2008 Bloemen en Planten [netherlands]
half page photograph

Autumn 2008 Issue Self Build Magazine
Photo of ‘Pour L’amour de Jeux’ features within Peter Donegan’s article.

October/November 2008 Diarmuid Gavin’s Garden Designs
Photo front and back of the ‘Thank You’ postcard sent after Bloom. And a note from Diarmuid expressing what a nice idea.

Web:

All weblog posts here

to view the pr/ media list for Bloom 2007 click here

and of course there was this…

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All Posts Peter Donegan in the Media

Bloom 2007 – PR & Media List…

peter donegan landscaping, irish times, bloom garden

Bloom 2007 – ‘No Rubber Soul’

The Morris Minor Car-den story can be read here. My reason for publishing this… I/ we need a sponsor! If you think you can help or know anyone who can – please do not hesitate to contact me.

Click here for Bloom 2008 information.

Many Thanks

peter

Coverage

Television:
17th May RTE ‘Capital D’
To view documentary – see below
7 minute documentary on Peter Donegan and his design ‘No Rubber Soul’, for Bloom 2007

29th May/1st June TV3 ‘Ireland AM’
Full coverage of ‘No Rubber Soul’ and interviews with Peter Donegan over 3 days before the opening of Bloom.

29th May/1st June TV3 ‘News’
Full coverage of ‘No Rubber Soul’ and interviews with Peter Donegan over 3 days before the opening of Bloom.

Australian Television – Garden Gurus
The Gurus Explore Ireland – CD enclosed Broadcast after Bloom

Newspapers:
14th March Fingal Independent
1/3 page article titled ‘Peter set to compete for top garden prize’ and photo.  Mentioning the preparation for Bloom, winning an ALCI Award for a 55 acre garden and the Bord Bia Quality programme Award.

21st March Fingal Independent
½ page article titled ‘Hopes high for bloomin’ great garden show result’ and photo of Peter Donegan, RTE’s Gerry Daly, top designers Paul Martin and Elma Fenton and TV gardener Eugene Higgins.

16th May Fingal Independent
1/3 page article titled ‘Peter has area in bloom’ and photo of Peter Donegan
Mentioning his appearance on RTE’s Capital D, containing full coverage of preparations for Bloom 2007.

26th May The Farmers Journal
Article on Bloom featuring photo of Angela Kennedy, Chairperson, Bord Bia and Gary Graham, Bloom Project Manager, Bord Bia in the ‘No Rubber Soul’ Garden.  Also featuring a mention of Peter Donegan’s exhibit not to be missed on the back page.

30th May The Irish Times
½ page article titled ‘Garden show aims to become an Irish Chelsea’ featured on Page 3 mentioning No Rubber Soul and picture of Peter within the garden.

31st May The Irish Examiner
½ page photo titled ‘Bloomin’ good show’ on back page, of Peter Donegan  under the bonnet of the Morris Minor.

31st May The Irish Examiner – Farming section
½ page article titled ‘Gardeners can showcase at home’ mentioning No Rubber Soul and featuring photo of Angela Kennedy, Chairperson, Bord Bia and Gary Graham, Bloom Project Manager, Bord Bia in the ‘No Rubber Soul’ Garden.

31st May The Evening Herald
¼ page article titled ‘Bloomin’ Marvellous’ mentioning Morris Minor and photo of Angela Kennedy, Chairperson, Bord Bia and Gary Graham, Bloom Project Manager, Bord Bia in the ‘No Rubber Soul’ Garden

31st May The Irish Daily Mail
Full page article titled ‘A graffiti-covered wall, an old car – if this is our answer to Chelsea Flower Show, can we have the question again?’ on Bloom featuring interview with Peter Donegan and photo of Peter adding the last few finishing touches to ‘No Rubber Soul’.

7th June Lá Nua
½ page article titled ‘An Earnáil Ghnó – Fógraíocht’ mentioning that on the opening day of Bloom, 1st June, Peter Donegan Landscaping Ltd also received an Award from Foras na Gaeilge joining Barr 50, the top 50 companies to operate through the Irish language.  Also featuring 2 photos of the garden.

13th June Fingal Independent
1/3 page article titled ‘Peter’s Morris is a major success’ including photo.  Mentioning receiving a silver medal in the large garden category and joining Barr 50.

18th August Farmers Journal
½ page article titled ‘Minor to Major via Sergeant’ featuring interview with Peter and mentioning the Award winning garden in Bloom, winning an ALCI Award for a 55 acre garden and two photos of ‘No Rubber Soul’.

Magazines:
24th May-June 14th    Property Gallery- Issue No. 5
2 page article title ‘The art of landscape’ on ‘No Rubber Soul’ including 13 photos and biography of Peter Donegan.

May Issue Moving In
Paragraph mentioning Peter Donegan and details of his design ‘No Rubber Soul’

June/July Issue Irish Homes
Paragraph mentioning Peter Donegan and details of his design ‘No Rubber Soul’

Web

to view the pr/ media list for Bloom 2008 click here

…and of course there was this

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selfbuild magazine, garden time…

selfbuild ireland magazine - peter doneganThis magazine is really good. I like writing for them. In fact I’d have to say my editor Gillian is really cool too! Is that unusual? That said I enjoyed writing this article. Check out the exclamation marks and you’ll understand why!!

This article for Selfbuild is in summary:

Trees are your best antiques

Working from a blank canvass is not alway the best approach to a site. Don’t rip up what could be a valuable asset and learn how to invest in antiques for the future

Just pop into any good bookstore if you want a free read to grab yourself a copy. Enjoy!

Considering the hours, effort and mental anguish that go into the design of your new home, it is extraordinary that the exact opposite is true of the garden and wider surroundings. Most of us give it a passing thought, amounting to not much more than remembering to ask the digger driver to cut a swathe through the mud up to the front door, to be lined with concrete edging and covered with tar later.

Whilst the main thrust of environmental legislation is concerned with energy conservation, there is an increasing requirement to pay attention to the surroundings in two ways. Firstly, to do as little damage as possible to intrinsic features and wildlife and secondly, to create a setting that enhances what is there and helps to blend the new house in with the landscape.

Investing a minimum of 3% of the value of your house on your garden should add approximately 10% – 13% to the value of your home, so read on!

The logical suggestion is to allow for the garden within the entire building budget, and like your house, it can be priced and scheduled prior to work beginning on site. The trouble is, that rarely happens. The ‘oirish’ way, outside of the building budget, used to be to build the house and ‘throw down a bit of seed’. But this is changing. We as a nation now spend over €2.33 billion annually on horticultural products and services. So, is it not rational that the garden receives the same attention as the house itself?

The Landscape Designer

A landscape designer will charge for their design, and also a percentage fee to oversee. Designs will be detailed and will come with a planting plan, complete with a visual impression of what you can expect to see. It is important to let your landscape designer know how much time you wish to devote to it and what gardening tasks you are willing to undertake. No less important is ensuring that your requirements are met, in order to avoid the planting of your designer’s very own memorial. The first step is to get a cost estimate for the landscaping of this wonderful design before you pay for the actual drawings; otherwise you might end up with a very expensive piece of paper that will never become a reality.

The Landscape Contractor

Landscape contractors provide a design and landscaping service. A reputable firm is likely to charge for a consultation, but this is a wise investment, you are paying for a professional service to help you to design the garden. Given the importance of this element to the success of the whole project, the design, build and budget should all be as agreed with you. “Approximate” and “estimate” are not words you want to hear being used. If, on the other hand, you know of work done by the contractor and feel comfortable that they will produce a suitable final scheme, you could start with a rough ‘outline overview sketch’ of what the garden will look like, on headed paper, saving you the cost of the full design service. This should suffice, with a little vision and trust on your part.

Remember! Only use a contractor from a registered list! The association has a rigorous vetting procedure and ensures that all members meet strict guidelines. This also eliminates the rogue trader, the cheaper quotation and the tears that might result from a possible ‘rogue-contractor’. Ensure that your landscape consultant has a qualification in horticulture.

Planning

The site assessment with your Planning Application is a look at how your house will affect its natural surroundings and what you intend to do to ensure that it does not look out of place within its habitat, by planning additional planting. Whilst this is something that is a requirement more often for sites in rural areas, the site map will possibly require you to show what you intend to do with the existing hedges, stone walls, trees and shrubs. Certain species of plants and wildlife are protected, whilst trees are a particularly emotive issue to which we will return later. Very often, as a condition of Outline Approval, the natural features must be maintained. Additionally, building materials should not be stored on the root crown area of the tree and you are likely to be asked to re-plant if shrubs and trees are removed in order to build.

The extent to which you will be required to do the above very much depends upon the attitude of your local council and the area in which you are building. It is however an aspect that should be covered by your architect, preferably working with a landscape architect, before your Planning application is submitted.

Tree preservation orders are increasingly being issued as trees are rightly seen as being central to the character of the landscape, at the same time there is a desire to maintain indigenous species. Taking a tree survey as an example demonstrates the range and depth of information that can be obtained; it can sometimes read more like a medical chart! A tree survey should only be compiled, via your architect, by a suitably qualified arborist [in theory a registered tree doctor] or horticulturist. It’s an outlay that you probably haven’t thought to budget for, but it is an investment in your house in exactly the same way that you are paying your architect. The cost will depend on the complexity of the site but will not include a landscaping schedule; that is a separate piece of work. Remember that this is a professional service and one that will pay dividends in the final look of both house and setting.

Below is an outline of what a tree survey covers:

Introduction

To include brief details of all other significant vegetation, for example hedgerows, a general commentary on tree related problems, tree measurements (which because of their shape will be approximate) and the suitability of trees for retention, but not their history.

The time of year will have a bearing on the above as some signs symptomatic of ill health within a tree may not be obvious in certain seasons any conditions Ivy can also obscure defects and ill health.

The Survey

This will cover the age, from established through to senile, the condition, from good to dead, height and spread including the canopy separately. It accompanies a description of the site based on a scale drawing.

Trees are sorted into categories ranging from A being a tree of outstanding merit to C, one which is dead, dying or dangerous and which should be removed.

The action to be taken covers:

Clean out – removing anything detrimental to the tree’s health, including dead and broken branches.

Crown thin – removing living branches to reduce the weight of the crown and thus resistance to wind, admit more light and improve air circulation.

Crown reduction – shortening the canopy limbs.

Remove dead wood – pruning all dead and diseased branches.

Address imbalance – as the result of deformed growth trees develop an imbalanced crown system. This may not be important except where the imbalance lies towards the house, road or pathway.

Conclusion

The report finishes with a section covering the overall and general future management of the trees and site factors influencing this.

The above is a very detailed survey, but it does demonstrate the extent of the information you can obtain. It’s an informed approach providing the best possible outcome for your trees, which could result in saving the tree – and the expense of removing and replanting.

As always when employing anyone, it’s best to contact a recognised and reputable trade association and choose a registered company with a track record in this sector. Whilst a local gardener or college graduate may be knowledgeable, this is not something for the faint hearted and a legal document is really what is required.

Prepared in association with Peter Donegan Landscaping Ltd., Co Dublin 01-807-8712 Mobile: 087-659-4688 www.doneganlandscaping.com

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trees – crown raising, topping or training

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There should be no question of whether one ‘tops’ a tree. Trees should first be selected based upon a horticulturally educated basis. That is the right tree for the right place rather than a choice based on price. In practice generally – the shorter time a tree must spend growing in nursery to become a saleable plant the cheaper it is. Cheaper does, particularly in the case of trees does *not* mean better value.

However, when that tree you bought comes back to haunt you, the oirish thing to do is to ‘top’ the tree. No! I say.

The problem with this is that the auxins or the growth hormones will not not push to the growing point [tip] of the tree but down and then out the sides. Thus one ends up with a tree that takes up too much space and results in the appearance of an overgrown bush. That’s not bad practice, if you own the Phoenix Park…

When trees are quite young – I start pruning them early because I want movement of light through them. I want them [in theory] like a telegraph pole and then to start to produce foliage above that point. For fruiting trees this would be extremely different but they generally should not grow so tall and you also need to be able to reach the fruit. For a while they will look a little ‘scrawney’ but long term wise – it is the best thing to do.

The reality is also that if the mass/ weight above which the branches start – is greater than that below – then eventually it will not be supported by that below; the branches therefore will shed weight [more a theory of gravity] and the tree will naturally drop limbs. Imagine giving a ‘jockey back’ to ten people and trying to walk – they will start to fall off or you will be brought down! So in ‘crown raising’ early on, a thicker girth [the width of the stem] is encouraged; one which will support the branches above and inevitably less work of a chainsaw like nature will be required later on. It is I suppose training a tree rather than solving an issue.

I should therefore need nothing more than my secateurs for the first few years. Mine is a felco no. 30. The swiss [made] army knife of the horticultural world. Very deserved of a mention because with these you can replace every single piece individually – when the spring goes – one replaces only the spring. I have this one about eight years now… as you can see!

My advice: choose the right tree for the right place with a good idea of what type or style you like. Buy good healthy disease free stock ensuring that it has its plant passport where necessary. Take good sound advice – don’t mind Mary Maginity and the book she bought that says…. Garden Centres and gardening groups [et cetera] will give more relevant free advice that is probably more specific to you and your exact requirement.

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Bespoke 17th Century Gazebo

brackenstown gardens file - peter donegan landscaping
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Recently the gardens of Brackenstown got the ‘peace de resistance’ that [in my heart] it so much deserved. The gazebo was installed 2 weeks ago in the centre of the tranquility garden after almost eight months since it was first considered. The funny thing I suppose was that within three days it was fitted, installed and painted as if it had been there all its life. When it is found difficult to believe that the life of the structure is one of such youth, I suppose it could be said that the job has been done and done extremely well. It is bespoke, the only one in the world and hand made, the old style way.

Credit when taking on a project like this must go primarily to ‘any’ client who has that ‘je ne sais quoi’ and forward vision to trust in a designer to bring something like this to fruition. I shall rephrase, when one does not know what the final outcome will be [obviously] and one has never seen ‘one’ before, it can be, difficult if you chose; only in the sense that if you are a ‘I need to see it first’ kind of person. If not, bespoke features for a garden are one off, special, specific, of true splendour and yours [and yours only].