Tag: pr

Does your garden attract the right attention for you and your business… ?

Requests vary from real and permanent gardens created to fit a particular shop face or business premise for a little extra added or just the right attention – to themes of a more temporary and variant nature.

Client sometimes wish to add a slightly different route to achieve and attract that greater amount of PR and media for their product, clients theme or business launch.

Whilst some choose to install their uniquely themed garden permanently, for others the benefits of display and exhibition gardens are that they can be created largely off site and slotted together within the time frame allowed on site and to suit you and/or your clients budget and theme as it changes. The ‘garden installation’ can also be easily dismantled, should you wish and removed after your event or launch.

There are many other means in which I have used gardens to promote a Client or sponsors product or service. The weblog and podcast makes it easier now to catalogue and are used to great advantage, but here are three examples a little more recent and that little bit different that may just allow your mind to wander.

1. The Green Up Smithfield Garden:

Designed and built for the Smithfield Festival in Dublin. This garden installation took just one day to put together on site. Smithfield itself is an entirely cobbled area of Dublin City and the garden did not require any lifting of any street stone. It used and reused the following ingredients very wisely:

• domestic appliances that came from a Dublin civic recycling centre – they returned there after to continue their journey.
• The plants after the display time were donated to and reused by community garden groups
• The furniture came from a group that recycles furniture and returned there also
• The satellite came from my garden and was used in the PR photos [see below]

*pictured above with the red satellite are [l-r] Peter Donegan, Lord Mayor of Dublin Emer Costello and Liam Reilly of Bagatelle

2. Repak Recycle Week Garden 2009:

Put together for repak recycle week 2009 it was built in the front window of Dunnes Stores Shop on Exchequer Street in Dublin City Centre.

Once again the build time on site was just one day. But this did not pose any issue.

Essentially it simply means that a lot more time is put into the behind the scenes to ensure that everything fits together just perfectly in its timeline.

Possibly more unusual than that the space allocated measured just 6′ x 4′ and the garden was not allowed to use any products that were live or living.

Taking place in October each year this meant that weather didn’t hamper any of the planning.

It was named the greenhouse effect and used a greenhouse frame which contained products that are used by Repak Recycle members.

Once again all objects used within the garden were returned, reused and recycled including the greenhouse frame.

*photograph with model Pippa O’Connor and used for launching the annual event.

3. The Pink Boat Garden:

This show garden was built in the Phoenix Park and had a build time of 3 weeks. The story is very different to the two above  but shows just how differently things can be done.

In the end all plants were [re] planted in various gardens in Dublin, the sculpt returned to its original home, the timber was re-used and the 1957 pleasure cruise boat that I prevented from being scrapped was given a home for life at The Irish rock festival Electric Picnic.

*Pictured above at the garden are [l-r] Peter Donegan, Dr Martin and President of Ireland Mary McAleese.

There are others but these three have always stood out as those that may be better known and also a little more variant from the norm.

If you would find out more you can as always contact me in the following ways:

• send an email to info@DoneganLandscaping.com
• telephone me direct on 087-6594688
• or enquire via the contact page on DoneganLandscaping.com

*The garden at the top of the page was called No Rubber Soul