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Bord Bia Promotes….

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I am a horticulturist/ gardener/ landscaper etc call me what you may. I am aware that little if any promotion of gardening takes places in Ireland. This isn’t doom and gloom merchandising I am selling nor my opinion, this is mere observation. Apart from a garden show in June and some events Bord Bia detail below, one must essentially pay to qualify for almost all of the promotion.

This isn’t just me, or about just me, by the way. This is Irish plant sales fuelled by the general consumer combined with a demand for gardeners/ landscapers and garden designers who also buy plants. It is an entire horticultural industry that in 2007 was valued at approximately €1 billion

Bloom aside ie. one summer pay to enter event per annum; from what I can see and to the eye Bord Bia online and in print seems to be pretty much food/ organics etc. I hope I am proved wrong here or told with facts that I am incorrect – but what exactly if anything is or has been promoting horticulture in Ireland since June 2010 – to date.

On Tuesday November 16th I asked Bord Bia, via twitter:

@Bordbia any promotions/ pr for irish horticulture/ gardening planned any time soon…..? full page advert in @the_irish_times maybe ?

The following [below] is the conversation which followed.

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@DoneganGardens Hi Peter, you can check out the itsgardentime site & also http://www.bordbia.ie/Pages/IGT-Events.aspx for events 🙂

@Bordbia thanks for the link, are they not all events organised by garden centres themselves ?

@DoneganGardens you’re very welcome Peter, they are indeed, Bloom is then a seperate event organised by us.

@Bordbia ok so, outside of Bloom then there are no plans to do anything really ?

@DoneganGardens also running into our Christmas tree promo. Next we will be organising for the Amenity Quality awards in early Feb!

@DoneganGardens just sent you another tweet there – ships that pass an all that. We do have regular promotions throughout the year.

@Bordbia well, I didnt pay to do the awards scheme this year so I cant be in there – also I dont grow Christmas trees

@Bordbia …..what are the regular promotions since/ outside of Bloom til now ?

@DoneganGardens Actually Peter, if you’re looking for some further reading these days why not check out http://bit.ly/dcwexv

@DoneganGardens Peter what specifically are you asking, is it Landscape Gardening promotions you are interested in?

@Bordbia yeah saw that. most of covered on the blog. a list of ‘regular promotions’ [not Bloom] & landscape/ gardening specific, please 🙂

@DoneganGardens is this for a blog post Peter?

@Bordbia yes. an enquiry from a previous post[s] http://bit.ly/bp3A9E and http://bit.ly/5tmstG led to initial question

@DoneganGardens Hi Peter, all the details of awards, events, info etc are all on our website via about gardening & its garden time 🙂

@Bordbia are there 2 people running this account at same time or is this bord Bia’s response to what garden related promotions have taken…

@Bordbia ….place since Bloom to now ?

@DoneganGardens no Peter it’s just me as always – Maeve 🙂

@Bordbia *smiles at Maeve. Is that the official line then ?

@DoneganGardens Peter every activity we do for food/drink/hort is all on our website, hard to relay in 140 characters 🙂 (keep smiling)

@Bordbia a full page advert [plus] in the irish times promoting gardening would help Maeve. Either or its not much on Bord Bia’s part

@DoneganGardens thanks Peter – I’ve mentioned this to Carol & hort team & this is included in 2011 plans 🙂

@Bordbia http://bit.ly/bNaOt3

@Bordbia thanks for mentioning [?] to Carol Maeve. what is included in the 2011 plans ?

@DoneganGardens Hi Peter, thanks for sharing!

@DoneganGardens Hi Peter, you’re more than welcome to contact Mike Neary here in Bord Bia Horticulture, would you like his email?

@Bordbia yes sure. what does mike do and what should I contact him about ?

@DoneganGardens Hi Peter! Mike looks after the Horticulture Dept so you’re very welcome to enquire about 2011 plans which was your last Q.

@Bordbia my guess is 2011 plans are already planned and will be pretty much the same as 2010, but i’ll enquire nonetheless. thanks Maeve

@DoneganGardens you’re very welcome Peter!

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From the answers I got …..[?] It seems there’s little or nothing to answer my [original] question. The weekend magazine in the Irish times had one full page advert [and more] promoting food.

A few Bord Bia relating links – where gardening is promoted [?]

Am I being finicky here….?

I wrote this article on promoting Irish horticulture / gardening. But I find this post I called the happy gardener tells, from my experience anyway – if you don’t pay the money – you dont qualify for the promotion and outside of that…. I am on my own.

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*note the word horticulture [singular and only] has been removed from the above Bio and is therefore different from the official Bord Bia twitter bio as shown at the top of the page.

My point[s], if even they have been made, is not to gain a higher hand nor insult in any way. I’ve said it before here that something needs to happen, something more regular. It doesn’t necessarily mean a big bag of cash or a dedicated team. Simply something more than a once per annum big show and then it fades away. I’m fully aware there are twitterati employed that may suggest well its just Peter and sure let him off. Maybe those who believe they own the Irish internet may even begin speaking in the third person again about me. But I am 34. I reckon I have another 30 odd years in this industry remaining [touch wood]. And it is I as one of so very many that is picking up the pieces from last years weather re-enactment of Noah’s Arc and Titanic combined and trying to make it work this year, still.

I run a weblog which is ‘great outdoors’ dedicated. It’s not just about Donegan Landscaping. It is podcast, video, images, twitter,garden group, blog etc done on a regular basis – daily and weekly. I do it for free. Pause it. Why I bother with a blog. It is done free gratis, in my spare time. The set-up is pretty decent. The stats are pretty good – I’m sure some computer whiz kid could tell you how bad/ good they are on an etch a sketch. If I can do it why can’t/ won’t or should there not be one to do the same under the banner of Irish Horticulture. It’s just a suggestion. But it’s the best one I’ve heard since June 2010 and most likely until June 2011. Whether or not and whilst assuming there is no [regular] tv, radio, print, advertising budget.

There should be – video’s for potting bulbs, plants, trees. Images and audio, interviews from people and places – and I don’t mean the usual suspects who are obviously a lot more tactile than I. I mean the guy and his wife team from Laois or Offaly [for example]  who is a gardener – and offer more than a one line listing on your site type of effort. I mean seriously promote the guy. Not an article that was written for your website done by those who you know best, only – or by those from an association. Because lets face it – how many memebers are there of the ALCI/ GLDA/ ELCA/ IOH etc combined – and then open a golden pages for just Dublin and count even just the landscapers/ gardeners ?

Am I missing something…..?

If this is the horticultural promotion board – then promote it.

horticulture n the art or science of cultivating gardens

source: collins english dictionary paperback edition

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write, is there any point…

hmmm....

snow point....!

Well there is something good about this weather, horticulturally, but that’s another post for next week:) In the meantime now is a good time to get a little of myself out there. For as you [should] know by now I love to write. I love horticulture. Put the two together and I’m pretty much loving life.

For the moment here’s what someone else has written about me…

Peter studied horticulture for four and a half years. He holds a certificate in commercial horticulture from Teagasc, an Advanced Diploma in Horticulture and the general examination in Horticulture from the royal horticulture society. He is also a Full Member of the Institute of Horticulture.

Peter has been involved in the horticultural industry since 1992. With several working places in Ireland, England and Scotland before starting his own business, Peter Donegan Landscaping Ltd.

Peter has written for many publications; The Farmers Journal, Self Build Ireland magazine. Freelance including The Irish Independent, Diarmuid Gavin Design magazine, Horticultural and Landscape Ireland.

For those who don’t know… I have written about ‘horticulture’ pretty much since time began. If you do need a writer, a one off, a freelance, a regular… then here’s a brief synopsis of who and what I am… I need a writing challenge.

If you’ve got a idea, a suggestion or simply want a cup of real coffee [arsenal mug supplied – see photo -or bring your own 🙂 ] you can contact me by phone, email info[at]doneganlandscaping[dot]com or simply direct message me on twitter.

the farmers market at swords…

absolutely love it...

i had never been but on saturday i took a stroll into Swords – just at the bottom of main street adjacent the swords castle – is where it’s all happening [10am – 4pm]. It’s not huge but it’s enough to have a relaxing, friendly day out side in the cool November air. I liked it 😉

Some of the traders were almost london-esque in the ‘banannas 2 bunches for €3’ approach[something i miss a little about my former residence] lubbly jubbly 🙂 I bought some veggies and fruit, some cheese, some italian bread, cáca milis, a cup of coffee [i only had 15 euro in my pocket] and finished off my lunch with with the free tasty samplers [yummy!].

I also had a good chat with the ladies of the Swords Senior Citizens Group who were there selling their art, that will make great Christmas pressies and are amazing value. So The Farmers Market in Swords is it worthwhile? I certainly thought so!