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Irelands First and Only Garden Podcast

sodshow, garden podcast

The Sodshow Garden Podcast – every Friday – in iTunes, www.sodshow.com all good podcast stores.

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The Sodcast – Welcome to the loudest gardening podcast in the world…

A Podcast Is:

The term “podcasting” was first mentioned by Ben Hammersley in The Guardian newspaper in a February 2004 article, along with other proposed names for the new medium. It is a portmanteau of the words “pod”— from the name of Apple‘s portable media player, iPod—and “broadcasting“. The name may be misleading, as despite the etymology it has never been necessary to use an iPod, or, indeed, any other form of portable media player, to use podcasts; the content can be accessed using any computer that can play media files. Use of the term “podcast” predates the addition of native support for podcasting to the iPod, or to Apple’s iTunes software. To avoid a term suggestive of “iPod”, some use the term netcast instead of podcast, such as the TWiT.tv podcaster Leo Laporte. A backronym has been posited where podcast stands for “personal on demand broadcast”.

The Sodcast is:

A 20 minute audio production released every Thursday and can be downloaded via iTunes or listened to directly on the garden blog post where it is also published every Thursday. It is also Irelands first garden podcast. I describe it as:

Your weekly mix of discussion and interest for all things garden, horticulture, landscaping and the great outdoors from Ireland and abroad.

Take a look at the reviews on iTunes that you have given the podcast so far…. agree/disagree ? You can  subscribe/ listen to the podcast in iTunes. Alternatively, subscribe to the blog and listen to them right here. All previous sodcasts are found in the Podcast category on this weblog.

The Sodcast timeline:

  • May 13th 2010: The podcast began recording. It was initially just 5 minutes long
  • August 5th 2010: With no identity as such, the Sodcast became the name when, via twitter I asked people for their suggestions for the podcast.  The honours for this naming go to @faduda and Tommie Lehane. There were 12 other podcast name suggestions.
  • August 5th 2010: The sodcast logo was designed by [no relation] Luke Donegan.
  • August 12th  2010: Brian Greene composed the sodcasts intro jingle – thus giving the tagline welcome to the loudest gardening podcast in the world, the sodcast….
  • July 29th 2010: I was a key speaker at the DotConf on the subject of podcasting alongside Bernie Goldbach [tech lecturer] and Mark Rock [CEO of audioboo]
  • September 9th: Nominated for the Best Independent Podcast at the Irish Web Awards
  • September 30th 2010: The first of three regular podcast guests are introduced to the Sodcast. They include: Shawna Coronado writer, speaker and gardener from the USA, Jane Powers writer and gardener from Dublin and Pat Fitzgerald plant grower and inventor from Kilkenny Ireland.
  • October 7th 2010 – Repak Recycling became the sodcasts first sponsor, when for the month of October they sponsored the podcast for their annual recycling promotional campaign.

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Interesting Statistics:

New Media Update Podcasting News – wrote an article called Podcast Fans Are The Ultimate Audience For Advertisers – I took the main bullet points out of it just to give you an idea of the reach[?] that podcasting actually has.

  • Podcast fans are significantly more affluent than general population.
  • Podcast fans are rapidly turning away from traditional media and “interruption” advertising models.
  • 37% of video podcast users and 31% of audio podcast users say they *enjoy* advertising in podcasts. By comparison, only 6% say same of TV and radio.
  • Podcasts confer on their advertisers and sponsors a “halo effect; podcast fans give props to the advertiser for sponsoring a show they like.
  • Over 70% of active podcast listeners are receptive to sponsorship messages in podcasts.

*Thanks to Roseanne Smith for this link

  • One in five active podcast consumers are actively interested in host-read sponsorship messages. Survey respondents believe that podcast hosts/creators are actual users of the goods and services of their sponsors.
  • Nearly 4/5 of the survey interviewees listen to podcasts every week, but are not as reachable by other “regular” mass media.
  • Podcast fans say it is not just important to be able to “time-shift” their podcast and other media consumption; nearly equally important is the ability to get unique shows [not available outside of podcast medium].
  • 90% of those surveyed prefer advertising supported shows vs. ad-free paid subscriptions.
  • 3/4 of the respondents use iTunes to find and subscribe and 66% have been listening/watching podcasts for 2 years or more

Why I Began To Podcast:

Whilst I am an [ir]regular guest talking gardening on Dublin radio, It was a suggestion from Bernie Goldbach that introduced me to Mark Rock and audioboo that kicked it all off. Through conversation and further then research, I realised that there is little or no gardening / outdoors related [anything] on Irish radio, apart from Radio 1 [RTE], that I am aware. It’s not that I can’t get a gig doing radio, more there are none to get. Bear in mind also there is only one garden magazine in Ireland and no trade magazine. This is at the very least a step in the right direction.

It is done for free, at present in my spare time and simply another addition to the weblog and the promotion of Irish horticulture. Also a bit like why I write this weblog, I’m a good yapper and I love gardening, it was simply a case of finding the right avenue.

Sponsoring Irelands First & Only Garden Podcast:

Now you know what podcasting is and how it all works for me. If you have any queries or questions, would like to get involved or sponsor the podcast…. you might even wish to offer listeners prizes [?], works a bit like normal radio, except this isn’t live 😉

If something comes to your mind…. you can contact me in the following ways:

What is usually recommended for sponors:

a] 15-second top and tail ie. 30 seconds in total, 15 seconds at the beginning and end of each podcast. The intro andd outro can be written and pre recorded so it is the same every week or you can use pre-recorded content as provided by you the sponsor.

b] your 15 seconds can be dropped in during the podcast in between conversation and discussion with a specific range of time.

Personally, I’m open to suggestion…..

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Bord Bia Promotes….

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I am a horticulturist/ gardener/ landscaper etc call me what you may. I am aware that little if any promotion of gardening takes places in Ireland. This isn’t doom and gloom merchandising I am selling nor my opinion, this is mere observation. Apart from a garden show in June and some events Bord Bia detail below, one must essentially pay to qualify for almost all of the promotion.

This isn’t just me, or about just me, by the way. This is Irish plant sales fuelled by the general consumer combined with a demand for gardeners/ landscapers and garden designers who also buy plants. It is an entire horticultural industry that in 2007 was valued at approximately €1 billion

Bloom aside ie. one summer pay to enter event per annum; from what I can see and to the eye Bord Bia online and in print seems to be pretty much food/ organics etc. I hope I am proved wrong here or told with facts that I am incorrect – but what exactly if anything is or has been promoting horticulture in Ireland since June 2010 – to date.

On Tuesday November 16th I asked Bord Bia, via twitter:

@Bordbia any promotions/ pr for irish horticulture/ gardening planned any time soon…..? full page advert in @the_irish_times maybe ?

The following [below] is the conversation which followed.

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@DoneganGardens Hi Peter, you can check out the itsgardentime site & also http://www.bordbia.ie/Pages/IGT-Events.aspx for events 🙂

@Bordbia thanks for the link, are they not all events organised by garden centres themselves ?

@DoneganGardens you’re very welcome Peter, they are indeed, Bloom is then a seperate event organised by us.

@Bordbia ok so, outside of Bloom then there are no plans to do anything really ?

@DoneganGardens also running into our Christmas tree promo. Next we will be organising for the Amenity Quality awards in early Feb!

@DoneganGardens just sent you another tweet there – ships that pass an all that. We do have regular promotions throughout the year.

@Bordbia well, I didnt pay to do the awards scheme this year so I cant be in there – also I dont grow Christmas trees

@Bordbia …..what are the regular promotions since/ outside of Bloom til now ?

@DoneganGardens Actually Peter, if you’re looking for some further reading these days why not check out http://bit.ly/dcwexv

@DoneganGardens Peter what specifically are you asking, is it Landscape Gardening promotions you are interested in?

@Bordbia yeah saw that. most of covered on the blog. a list of ‘regular promotions’ [not Bloom] & landscape/ gardening specific, please 🙂

@DoneganGardens is this for a blog post Peter?

@Bordbia yes. an enquiry from a previous post[s] http://bit.ly/bp3A9E and http://bit.ly/5tmstG led to initial question

@DoneganGardens Hi Peter, all the details of awards, events, info etc are all on our website via about gardening & its garden time 🙂

@Bordbia are there 2 people running this account at same time or is this bord Bia’s response to what garden related promotions have taken…

@Bordbia ….place since Bloom to now ?

@DoneganGardens no Peter it’s just me as always – Maeve 🙂

@Bordbia *smiles at Maeve. Is that the official line then ?

@DoneganGardens Peter every activity we do for food/drink/hort is all on our website, hard to relay in 140 characters 🙂 (keep smiling)

@Bordbia a full page advert [plus] in the irish times promoting gardening would help Maeve. Either or its not much on Bord Bia’s part

@DoneganGardens thanks Peter – I’ve mentioned this to Carol & hort team & this is included in 2011 plans 🙂

@Bordbia http://bit.ly/bNaOt3

@Bordbia thanks for mentioning [?] to Carol Maeve. what is included in the 2011 plans ?

@DoneganGardens Hi Peter, thanks for sharing!

@DoneganGardens Hi Peter, you’re more than welcome to contact Mike Neary here in Bord Bia Horticulture, would you like his email?

@Bordbia yes sure. what does mike do and what should I contact him about ?

@DoneganGardens Hi Peter! Mike looks after the Horticulture Dept so you’re very welcome to enquire about 2011 plans which was your last Q.

@Bordbia my guess is 2011 plans are already planned and will be pretty much the same as 2010, but i’ll enquire nonetheless. thanks Maeve

@DoneganGardens you’re very welcome Peter!

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From the answers I got …..[?] It seems there’s little or nothing to answer my [original] question. The weekend magazine in the Irish times had one full page advert [and more] promoting food.

A few Bord Bia relating links – where gardening is promoted [?]

Am I being finicky here….?

I wrote this article on promoting Irish horticulture / gardening. But I find this post I called the happy gardener tells, from my experience anyway – if you don’t pay the money – you dont qualify for the promotion and outside of that…. I am on my own.

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*note the word horticulture [singular and only] has been removed from the above Bio and is therefore different from the official Bord Bia twitter bio as shown at the top of the page.

My point[s], if even they have been made, is not to gain a higher hand nor insult in any way. I’ve said it before here that something needs to happen, something more regular. It doesn’t necessarily mean a big bag of cash or a dedicated team. Simply something more than a once per annum big show and then it fades away. I’m fully aware there are twitterati employed that may suggest well its just Peter and sure let him off. Maybe those who believe they own the Irish internet may even begin speaking in the third person again about me. But I am 34. I reckon I have another 30 odd years in this industry remaining [touch wood]. And it is I as one of so very many that is picking up the pieces from last years weather re-enactment of Noah’s Arc and Titanic combined and trying to make it work this year, still.

I run a weblog which is ‘great outdoors’ dedicated. It’s not just about Donegan Landscaping. It is podcast, video, images, twitter,garden group, blog etc done on a regular basis – daily and weekly. I do it for free. Pause it. Why I bother with a blog. It is done free gratis, in my spare time. The set-up is pretty decent. The stats are pretty good – I’m sure some computer whiz kid could tell you how bad/ good they are on an etch a sketch. If I can do it why can’t/ won’t or should there not be one to do the same under the banner of Irish Horticulture. It’s just a suggestion. But it’s the best one I’ve heard since June 2010 and most likely until June 2011. Whether or not and whilst assuming there is no [regular] tv, radio, print, advertising budget.

There should be – video’s for potting bulbs, plants, trees. Images and audio, interviews from people and places – and I don’t mean the usual suspects who are obviously a lot more tactile than I. I mean the guy and his wife team from Laois or Offaly [for example]  who is a gardener – and offer more than a one line listing on your site type of effort. I mean seriously promote the guy. Not an article that was written for your website done by those who you know best, only – or by those from an association. Because lets face it – how many memebers are there of the ALCI/ GLDA/ ELCA/ IOH etc combined – and then open a golden pages for just Dublin and count even just the landscapers/ gardeners ?

Am I missing something…..?

If this is the horticultural promotion board – then promote it.

horticulture n the art or science of cultivating gardens

source: collins english dictionary paperback edition

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The Sodcast – Episode 15

sodshow, garden podcast

The Sodshow Garden Podcast – every Friday – in iTunes, www.sodshow.com all good podcast stores.


Listen to The Sodcast in MP3 – or subscribe/ listen to the podcast in iTunes. Alternatively, subscribe to the blog and listen to them right here. Missed Episode 14 of the garden podcast ?

First Up:

To answer a query that arose mid week….? Yes I do do small gardens. In fact I’m generally extremely content as long as I am in a garden 😉

You can contact me on….

This Week On The Blog:

A long story, but there were no blog posts this week….

Links For The Podcast:

Images For The Podcast:

This Weeks Oddities:

And Finally:

courtesy of Mr McGuinness – Bord Bia ? How many of your videos are on my or any weblog ?