bord bia invests €1m irish export market

First up a quick peek at the market place.

Here’s the stats:

the irish food market

the irish food market

Ireland’s agri-food sector plays an important role in the Irish economy, accounting for almost 9% of employment and 10% of Irish exports. As much as 65% of manufacturing exports by Irish-owned firms are estimated to consist of food and drink.

The UK is the main destination for Irish food and drink exports, accounting for 45% of the total; 32% go to Continental EU markets with the remaining 23% going to non-EU markets. The Irish food and drink sector has the highest usage of Irish produced inputs across major sectors in the Irish economy with close to three quarters of the sector’s inputs sourced domestically.

Irish food and drink exports fell for the first time in 2008, by 6.5%, to just under €8.2 billion. A further decline is anticipated in 2009 arising from continued sterling pressure, severe difficulties in the global dairy market, and the impact of the economic downturn which is bringing pressure on returns across all sectors. However, there is some prospect for a return to growth in 2010.
It is at this point that I’m a big believer – you dont cull the spending. One increases it.

it has to be worth something...

it has to be worth something...

And this is exactly how they are gonna do so:

A graduate Fellowship Programme aimed at boosting Irish food and drink exports and supporting Irish companies expand their market reach was launched by Bord Bia  [in Dublin today].

25 experienced graduate Fellows will be placed in the international marketplace and will partner with 100 Irish food companies on whose behalf they will undertake 200 key assignments across 33 international markets. The €1 million Marketing Fellowship Programme, will be run in association with the UCD Michael Smurfit Graduate Business School.

On being launched by Minister Brendan Smith TD he commented that:

the programme will play an important role in helping Irish companies to diversify into new markets while seeking to protect existing export business that last year exceeded €8 billion in value

The administration of the programme, for which recruitment is to start immediately, was awarded to the UCD Smurfit Graduate School of Business following a tender process.

While the graduates will be based full-time in the marketplace, the programme will also incorporate six academic modules at the Smurfit School and marketing assignments will be rigorously assessed. The graduate Fellows will be awarded a Graduate Diploma in International Marketing Practice on completion after twelve months and will then have the option of completing a Masters degree.

The programme will cover all food industry sectors, from prepared consumer foods to meat, dairy, beverages, seafood and horticulture. The markets covered will include the UK, Continental Europe, Russia, Asia and the United States.



Aidan Cotter Chief Executive of Bord Bia noted that:

The initiative, in particular the completion of some 200 business development assignments, will provide us with the most comprehensive overview ever of commercial market opportunities and Irish supply capabilities.

Bord Bia will integrate the new Fellowship Programme with a range of other market building initiatives planned by the organisation to assist the food industry broaden its export reach.

A new, targeted trade awareness campaign will focus on the European marketplace and coincide with the industry’s largest ever presence at Anuga, the world’s most important food and beverage trade fair, taking place in Germany this autumn. Some 22 Irish food and drink companies, representing sectors from meat and dairy products to seafood and frozen foods, will exhibit across five exhibition halls at the fair, which takes place in Cologne from 10th to 14th October.

Bord Bia has also decided to bring forward Marketplace 2010, to build on the momentum the Fellowship Programme is expected to create. Marketplace, which will now take place in Dublin next February, will bring upwards of 250 food and drink buyers from UK and mainland Europe to meet with Irish suppliers.

In the meantime, funding for its Foresight4Food programme, designed to support companies bring consumer focused innovations to the market is being expanded. In total, Bord Bia is investing more than €1 million in additional market building initiatives that will run in parallel and be integrated with the Marketing Fellowship Programme.

In January, Bord Bia indicated that the task of “Broadening Export Reach” had become a major strategic priority in light of the challenges the industry was encountering in the marketplace as a result of the global economic downturn and currency volatility and the need to seek out new opportunities.

every little helps....?

every little helps....?

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ALCI… the who? seminar…. what?

don't lose your head....

don't lose your head....

some say we find ourselves in challenging times. Some say there is a difficult road ahead and depending on the sector of the market you are involved in this may well be the case.

Rather than burying your head the ALCI wishes to bring these matters to the fore. The event is open to everyone [ie not just ALCI members] and costs a mere tenner [a bargain considering tea and coffee is included].

It’s Tuesday, it’s a half day and it’s expected to be a full house. Details and contact details are below. Get your 10 bob in now!!

Seminar – Managing Growth in a Challenging Economy
Speakers:     Mark Fielding – ISME
Alan Tracey – Business Advisor
Charles Funke – Landscape Architect
Where:         Glenroyal Hotel, Maynooth, Co Kildare
Date:           25th November 2008
Time:           2-5pm
Cost:           €10


within obvious changing environment the decline within the construction industry could only play an obvious and primary role in causing a downturn in sales for the landscaping industry. But those who will really weather the storm are the landscape contracors of Ireland, who have alternate factors outside of our new governments policies to consider.

With one of the wettest summers on record in Irelands history, Spokeperson for The Association of Landscape Contractors of Ireland [ALCI] Peter Donegan MI Hort, today spoke optimistically of the future that lay ahead for its members.

‘We have had more than just a changing economy to deal with this year. We have had one of the worst summers in the history of this country and this alone is probably the greatest single factor to knock our members, if at all. But one must remember that grass, plants and trees still grow and whilst that alone ensures our economy can only slow down so much, the trouble is, this year it has made it difficult to complete or start projects and also to look after them.’

The Director of Donegan Landscaping also went on to note that ‘We are aware that the construction industry has had a downturn and that a sector of our members may have been heavily dependent upon this as a source of turnover, that said we are also aware that there is also a possibilty of one almost talking ourselves into a constant low economically. One must remember that if the weather of this year is the same through 2009, it will not be the stock markets that bring over 100 companies to their knees.’

The ALCI represents almost 200 companies of both trade and landscaping and has been in existance for over 30 years. Wednesday 25th November 2008 [2-5pm]will see their seminar – Managing Growth in a Challenging Economy – take place at The Glenroyal Hotel, Maynooth, Co. Kildare. Speakers will include Mark Fielding – ISME, Alan Tracey – Business Advisor and Charles Funke – Landscape Architect.

association – n 1 a group of people with a common interest
or Peter Donegan tel: 00353-1-8078712 or email info[at]doneganlandscaping[dot]com

irish horticulture worth almost €1 billion

good landscaping

good landscaping

Thanks to Bord Bia we do have statistics on the irish hortiultural and so much more. But I never thought that a magazine outside of The Emerald Isle would cover the value of our hortiultural market. This article titled Irish landscape market hits high was published in Horticulture Week in August 2nd 2007. If you told me this ten years ago, would I have believed you?

The value of the Irish commercial landscaping market is at a record high, Horticulture Ireland has revealed.
The organisation, set up by the Irish government to promote the industry, announced at last week’s Kildare Growers Trade Show in Naas, Co. Kildare, that the market is worth almost €1bn (£673.8m).
Development marketing executive Gary Graham said: “Early estimates suggest the value of the Irish commercial landscaping market is at least €860m [£579.4m]. It’s the highest so far and everyone’s trying to get a piece of the action.”
He also revealed that the industry has experienced a 42 per cent growth over the past four years.
The increase is a direct result of Ireland’s booming housing and commercial property market, which has led to a rise in the number of public spaces and landscaped gardens required by developers.
Figures (from Irish market-research company Sherry FitzGerald) show that the office market in Dublin alone looks to set hit a record high this year.
The amount of accommodation taken up during the first half of the year reached 160,500sq m — almost double the level recorded for the same period in 2006.
However, Graham warned that as new offices are filled and housing requirements are met, the boom could grind to a halt.
“There has been a rapid increase in property values over the past 10 or 15 years but the increase over the past two years has levelled off. People will now be closely watching, waiting to see what the implications are for the sector.”
The Irish Times reported that Irish house prices fell for the third month in a row in May. The average house price in Ireland is now €304,166 (£204,905), 2.1 per cent below the level it was at the start of this year.
But Peter Donegan of Peter Donegan Landscaping said that as that the commercial sector slows, the domestic market is on the up. “The market is two-fold. There’s the industrial side — motorways, hotels and the like — and there’s the housing market, where people are realising that if they landscape their garden their home sells better. People in Ireland have become a bit more educated in horticulture.”
Graham agreed, saying: “The domestic garden market is just getting there now.”