Posts

bord bia invests €1m irish export market

First up a quick peek at the market place.

Here’s the stats:

the irish food market

the irish food market

Ireland’s agri-food sector plays an important role in the Irish economy, accounting for almost 9% of employment and 10% of Irish exports. As much as 65% of manufacturing exports by Irish-owned firms are estimated to consist of food and drink.

The UK is the main destination for Irish food and drink exports, accounting for 45% of the total; 32% go to Continental EU markets with the remaining 23% going to non-EU markets. The Irish food and drink sector has the highest usage of Irish produced inputs across major sectors in the Irish economy with close to three quarters of the sector’s inputs sourced domestically.

Irish food and drink exports fell for the first time in 2008, by 6.5%, to just under €8.2 billion. A further decline is anticipated in 2009 arising from continued sterling pressure, severe difficulties in the global dairy market, and the impact of the economic downturn which is bringing pressure on returns across all sectors. However, there is some prospect for a return to growth in 2010.
It is at this point that I’m a big believer – you dont cull the spending. One increases it.

it has to be worth something...

it has to be worth something...

And this is exactly how they are gonna do so:

A graduate Fellowship Programme aimed at boosting Irish food and drink exports and supporting Irish companies expand their market reach was launched by Bord Bia  [in Dublin today].

25 experienced graduate Fellows will be placed in the international marketplace and will partner with 100 Irish food companies on whose behalf they will undertake 200 key assignments across 33 international markets. The €1 million Marketing Fellowship Programme, will be run in association with the UCD Michael Smurfit Graduate Business School.

On being launched by Minister Brendan Smith TD he commented that:

the programme will play an important role in helping Irish companies to diversify into new markets while seeking to protect existing export business that last year exceeded €8 billion in value

The administration of the programme, for which recruitment is to start immediately, was awarded to the UCD Smurfit Graduate School of Business following a tender process.

While the graduates will be based full-time in the marketplace, the programme will also incorporate six academic modules at the Smurfit School and marketing assignments will be rigorously assessed. The graduate Fellows will be awarded a Graduate Diploma in International Marketing Practice on completion after twelve months and will then have the option of completing a Masters degree.

The programme will cover all food industry sectors, from prepared consumer foods to meat, dairy, beverages, seafood and horticulture. The markets covered will include the UK, Continental Europe, Russia, Asia and the United States.

worthwhile...?

worthwhile...?

Aidan Cotter Chief Executive of Bord Bia noted that:

The initiative, in particular the completion of some 200 business development assignments, will provide us with the most comprehensive overview ever of commercial market opportunities and Irish supply capabilities.

Bord Bia will integrate the new Fellowship Programme with a range of other market building initiatives planned by the organisation to assist the food industry broaden its export reach.

A new, targeted trade awareness campaign will focus on the European marketplace and coincide with the industry’s largest ever presence at Anuga, the world’s most important food and beverage trade fair, taking place in Germany this autumn. Some 22 Irish food and drink companies, representing sectors from meat and dairy products to seafood and frozen foods, will exhibit across five exhibition halls at the fair, which takes place in Cologne from 10th to 14th October.

Bord Bia has also decided to bring forward Marketplace 2010, to build on the momentum the Fellowship Programme is expected to create. Marketplace, which will now take place in Dublin next February, will bring upwards of 250 food and drink buyers from UK and mainland Europe to meet with Irish suppliers.

In the meantime, funding for its Foresight4Food programme, designed to support companies bring consumer focused innovations to the market is being expanded. In total, Bord Bia is investing more than €1 million in additional market building initiatives that will run in parallel and be integrated with the Marketing Fellowship Programme.

In January, Bord Bia indicated that the task of “Broadening Export Reach” had become a major strategic priority in light of the challenges the industry was encountering in the marketplace as a result of the global economic downturn and currency volatility and the need to seek out new opportunities.

every little helps....?

every little helps....?

Reblog this post [with Zemanta]

dis – assembling a garden shed…?

man things to do on a saturday...?

man things to do on a saturday...?

I don’t need help asking for directions… I don’t need you to help me… and I’ll take that shed down with one swift blow of a sledge hammer….

Want to do ‘man things‘ this weekend?

But you ‘have to‘ do it ‘nice and neatly‘ …?

….and don’t forget to ‘tidy those tools away when you’re finished….

When I was 17, just starting off in college and working in a local garden centre, as you do, and the garden centre wasn’t busy [winter time] I used to put sheds up with the crew.

As silly as it sounds, it is the opposite to taking them down. Which is great if one wants a shed moved or taken away in a logic manner. ie. without the use of brut force.

A regular request it is easier done with pictures…

putting it back up is obviously the opposite again so with a pair of borrowed hands [you will need them… ]

  • make sure the base is spirit level, level.
  • place the base on the patio slabs [some recommend concrete blocks – but slabs are easier and about the same price]
  • take the back of the shed and one side
  • allow the lip of both to rest on the shed floor
  • and join their sides together
  • nail or screw them tight to the base first
  • and then to each other
  • attach the only other side
  • bolt close the door
  • step inside and attach

now you have four sides up and the door should open and close easily

  • slide one part of the roof on – nail it
  • ditto on the 2nd half of the roof
  • the bits of trim simply hide the uneveness of the roof join

that should be about it…. any problemo’s just leave a comment. The only problem you may have is if it is a felt roof… which are actually easier to put together than take down…. but a little tricky if you’ve never done so before. But i’ll leave it at that for the moment….

Of course you could always get your Dad to help you… 😉

Reblog this post [with Zemanta]

can you recommend a plant… ?

If you are looking for that splash of colour… for that flower-less bed that just never seems to appear bright at all or you simply wish to have a ‘bash’ at creating your own bit of inspiration…….

Then here are 18 little beauties that are guaranteed to bring a [greater] smile to your face. You need worry not, as none will grow to a gizillion feet tall or wide and all will, once planted, continue to flower year after year and are suited to small gardens and large….

Simply click on the image of the plant you like – to get the name – and then click again to enlarge.

Any problems…….. just leave a comment below 😉

Irish Beekeeping

When I was in bloom I got to meet some people you may never get a chance to nab a quick interview with… In this interview I meet with Graham Hall of The Irish Bee Keepers Association….

before you watch it…. he was perched on the higher part of the tree base and I on the lower hence my looking slightly uncomfortable 😉 …nonetheless, great information a great association and an absolute gentleman.

the ultimate guide to chick-hens

big smile...

big smile...

Since I last wrote about ‘The Supremes’, things have really settled down. In the last ‘snappy’ post, the day they arrived, the set-up wasn’t exactly complete.

the complete hen runhomemade chicken hen perchchicken hen feature old tree stump

  • The chicken wire I got wasn’t 6 foot tall [more 3′ approximately] and I only had enough to go once around. I completed the upper level with that green tennis court kind of mesh… [see pics above].
  • I made a little perch for them using the pole off a broken sweeping brush. And I threw in an old lump of a tree stump as a sort of feature. They use both to sit upon.

I know that the hens food can be expensive; [depending on what you buy] AND as a result of that…. I now realise the amount of S*** one can be sold and how the products and prices are figured out is almost beyond me. In some cases, disgraceful to be very honest. It almost makes me a little angry. Bad bandwagon jumping where nurturing and encouragement should be given….

To that…. I’ve seen such varient & useless paraphernalia; most of which I can only describe as ‘dog kennels on stilts’ and all sorts of fancy bags of ‘super dooper hen feed’ and honestly, 99% of it is all crap. FACT. Something I’d hope the likes of Richard Corrigan will point out on his show…. ? Whats worse is a lot of these bandwagon jumping guys are getting in touch with me…. ? A lot of them don’t even have chickens!! Some have even taken the notes from my blog…. hmmmm 😯

It’s a ‘family’ way. It’s a way of living. It has F*** all to do with this word as the media constantly suggests it does [and as does The RTE/ Corrigan show]. Not when a shed costs €360. A good ‘buy right & buy one once’ shed by the way. In my honest experience – anyone who has hens, fowl, chickens…. etc… [and to all of the press out there….] It is cheaper to buy a tray of eggs, for the first few years at least. If you do write anything else – you’ve never lived the good life and know nothing about it.

feed for hens barleyhen water feederhen feeder

  • Back to the nice business… the big bag of barley 40kg costs about €10 in a good old style honest farm supplies shop. This and the kitchen green waste will feed them. They absolutely love potatoes and the peels…. but not so much carrots it seems 🙂 I might change this to a bag of wheat when that runs out.
  • The water container [white kind of upside down bucket – see pics above with a red bottom trim] is only for baby chicks so they don’t fall in. Any bucket that will hold water will do. Even I can be sold ‘stuff’ that is unnecessary…..
  • The steel feeder is necessary if you have a daily job… but keep it inside so as to keep the food dry – otherwise it turns to slop.
  • The four hens cost me €12 each. That will give you a good guide on how much to pay.
hen-eggs-just-layed

...all this for an egg

And after all of that… and just 11 days after arrival…… I got my first egg 🙂

There was a bit more of a hullabulooo in the run today [see pics below]. I stepped in to see the ‘nest’ being prepared. Poor thing didn’t know what was happening…. but all is good. The other guys were faffing around like…. like, well headless chickens I suppose… 😉

I can now walk in and pet them. The dogs have grown accustomed to them. It has however been a learning curve and a journey of sorts; yet,  one I am glad to have taken part in and I do love dearly, still. I always have

Most of my materials came for free… or I had them already. Maybe in a year or 2 it will pay for itself…. but not this year. But then, I am happy. I am 99.9% of the time a very happy chappy and that’s something no amount of money can buy 😆

the other hens want to see whats going onhens perparing to layhen making the nest

Was it worth the money? every penny! Would I recommend it? 110% Whatever you do and however you choose to do it…. have fun, smile and above all enjoy…. I promise you, for the first egg alone, it’s worth it!!

this video is courtesy of my friend Blaithín.

All my weblog articles of hens [so far] are here: