Posts

bord bia invests €1m irish export market

First up a quick peek at the market place.

Here’s the stats:

the irish food market

the irish food market

Ireland’s agri-food sector plays an important role in the Irish economy, accounting for almost 9% of employment and 10% of Irish exports. As much as 65% of manufacturing exports by Irish-owned firms are estimated to consist of food and drink.

The UK is the main destination for Irish food and drink exports, accounting for 45% of the total; 32% go to Continental EU markets with the remaining 23% going to non-EU markets. The Irish food and drink sector has the highest usage of Irish produced inputs across major sectors in the Irish economy with close to three quarters of the sector’s inputs sourced domestically.

Irish food and drink exports fell for the first time in 2008, by 6.5%, to just under €8.2 billion. A further decline is anticipated in 2009 arising from continued sterling pressure, severe difficulties in the global dairy market, and the impact of the economic downturn which is bringing pressure on returns across all sectors. However, there is some prospect for a return to growth in 2010.
It is at this point that I’m a big believer – you dont cull the spending. One increases it.

it has to be worth something...

it has to be worth something...

And this is exactly how they are gonna do so:

A graduate Fellowship Programme aimed at boosting Irish food and drink exports and supporting Irish companies expand their market reach was launched by Bord Bia  [in Dublin today].

25 experienced graduate Fellows will be placed in the international marketplace and will partner with 100 Irish food companies on whose behalf they will undertake 200 key assignments across 33 international markets. The €1 million Marketing Fellowship Programme, will be run in association with the UCD Michael Smurfit Graduate Business School.

On being launched by Minister Brendan Smith TD he commented that:

the programme will play an important role in helping Irish companies to diversify into new markets while seeking to protect existing export business that last year exceeded €8 billion in value

The administration of the programme, for which recruitment is to start immediately, was awarded to the UCD Smurfit Graduate School of Business following a tender process.

While the graduates will be based full-time in the marketplace, the programme will also incorporate six academic modules at the Smurfit School and marketing assignments will be rigorously assessed. The graduate Fellows will be awarded a Graduate Diploma in International Marketing Practice on completion after twelve months and will then have the option of completing a Masters degree.

The programme will cover all food industry sectors, from prepared consumer foods to meat, dairy, beverages, seafood and horticulture. The markets covered will include the UK, Continental Europe, Russia, Asia and the United States.

worthwhile...?

worthwhile...?

Aidan Cotter Chief Executive of Bord Bia noted that:

The initiative, in particular the completion of some 200 business development assignments, will provide us with the most comprehensive overview ever of commercial market opportunities and Irish supply capabilities.

Bord Bia will integrate the new Fellowship Programme with a range of other market building initiatives planned by the organisation to assist the food industry broaden its export reach.

A new, targeted trade awareness campaign will focus on the European marketplace and coincide with the industry’s largest ever presence at Anuga, the world’s most important food and beverage trade fair, taking place in Germany this autumn. Some 22 Irish food and drink companies, representing sectors from meat and dairy products to seafood and frozen foods, will exhibit across five exhibition halls at the fair, which takes place in Cologne from 10th to 14th October.

Bord Bia has also decided to bring forward Marketplace 2010, to build on the momentum the Fellowship Programme is expected to create. Marketplace, which will now take place in Dublin next February, will bring upwards of 250 food and drink buyers from UK and mainland Europe to meet with Irish suppliers.

In the meantime, funding for its Foresight4Food programme, designed to support companies bring consumer focused innovations to the market is being expanded. In total, Bord Bia is investing more than €1 million in additional market building initiatives that will run in parallel and be integrated with the Marketing Fellowship Programme.

In January, Bord Bia indicated that the task of “Broadening Export Reach” had become a major strategic priority in light of the challenges the industry was encountering in the marketplace as a result of the global economic downturn and currency volatility and the need to seek out new opportunities.

every little helps....?

every little helps....?

Reblog this post [with Zemanta]

the bloom in the park ’09 experience

The sun is splitting the skies, the Phoenix Park looks spectacluar…. you simply can’t imagine what a show Bloom in the Park has turned out to be.

To only mention the gardens is, maybe, what I should be doing…. but, as a garden builder and designer at Bloom – they are all [seriously] amazing and I simply can’t be pushed to just pick one. Anyone who designs and/ or builds a garden here is a genius in my eyes 😉 I will however give an over view of the  entire Bloom experience & some of the interesting people I met on my sabatical 😆

The beautiful Maeve Desmond [International PR for Bord Bia] lets you know what you can expect to see…

If kids entertainment is what you really want…? Go meet the wonderful Orla from Imaginosity. They have an amazing kids interactive garden event [amongst many things] going on just behind the tea rooms at the visitor centre. Go see. Bring the kids you’ll love it…..

More interesting people….. Ever wondered what The Irish Wildlife Trust really do… ?

Of course I met literally hundreds of people that I knew…. here’s a few quick snaps for you to get a gist of what else is going on.

And last but not least….. do get there early. It’s well worth it…. but, I’m guessing the traffic will be a little crazy-er than the Thursday. That said, it is the All-Ireland of garden shows…

To the big question…. would I go again? 110% absolutely yes. [I’ll be back on saturday] I loved every second of it. I got a great chance to speak to the public, the people involved and the traders… One girl sold out of bread in the food stall within 3 hours ?!! Another lady I spoke thought it was great value for money…. others felt it was better laid out this year and that there was more seating…. call it what you like, compliment what you wish… but honestly, the only complaint I heard was that the sun had been shining too much and extra watering would be required in order to have the gardens looking their best for tomorrow 🙂

Do go. Do enjoy. Do let me know what you think after. My opinion 5/5. Well deserved. Take a bow Bord Bia. Bulaidh Bós Mór 😉

Related Posts:

Reblog this post [with Zemanta]

how to bloom in the park 2009

**bloom in the park 2009 – to read my review – click here

c...

...

Show times and dates:

  • thursday 28th May  11am – 6pm
  • friday 29th May 10am – 6pm
  • saturday 30th May 10am – 6pm
  • sunday 31st May 10am – 6pm
  • monday 1st June 10am – 6pm

Recommended to do and see:

  • 27 show gardens
  • don’t forget the engaging spaces gardens
  • recreation of US First Lady Michelle Obama’s Whitehouse Kitchen Garden
  • free childrens craft workshops with The Craft Council of Ireland
  • Ladys Day – Saturday 30th May
  • sit on the lawn and enjoy the live entertainment
  • go see the floral pavillion
  • a must is the conservation area at the back of the coffee shop
  • loved the food market last year
  • the playground is genius

How to get there:

Do and Don’t:

  • have a chat with the show garden people
  • don’t bring the dog
  • bring an umberella and wellingtons and sun cream
  • bring Grandma & the kids
  • bring a camera – don’t be afraid to take snaps
  • buy a programme and use the map!!
  • get there [very] early traffic last year was mental
  • use public transport if possible
  • say thank you if you had a great time!!
  • if you’re going – let me know – we can have coffee
  • let me know what you thought!

Good People for you to meet:

  • In the garden tent – Pat Fitzgerald is there. The brains behind the MyPlant range if you ever wanted to meet somone who breeds their own plants…. how do you invent a new plant….? Go ask Pat. He also helped out on this little matter with a few hundred plants and then with The Niall Mellon Garden when he was passing by…. lovely guy 😉  [Pat is on twitter as @patfitzgerald ]
  • In the engaging spaces…. is the Niall Mellon garden… brilliant stuff. Genius people. Make you think… head on over and say hello.

related posts:

see you there...

see you there...

Reblog this post [with Zemanta]

behind the scenes of a bloom show garden

it is for you....

it is for you....

related posts:

The slogan that runs under the bloom logo is ‘celebrate garden life’. This year more than ever I hope we as a nation do just that. To quote my good friend Eugene Higgins article in the Irish Mail on Sunday…

It’s not that long ago that garden shows in Ireland were poor to say the least. They were mostly a selecion of neglected plants and muddy pathways with a few burger stands thrown in. But then in 2007 Bloom came to the rescue…

I remember in 2007 cold calling suppliers looking for help. They didn’t even know what Bloom was. Nobody did. Now into the third year it is the Irish Garden event of the year. If you have never been to Chelsea flower show – this is as good as it gets.

what you won't see...

what you won't see...

I’ve built gardens  in 2007 and 2008 and I know it is not as easy as it looks. The garden build time is usually about 2-3 weeks [this varies on garden size]. Some gardens will have had little or no sponsorship [like myself for both years] and whether it rains [and by God it did this year!] or not the garden must be complete 2 days before opening for the judging to take place.

This is the bit you may not know… For me I start planning a show garden garden at least 12 months in advance. My first year, I was answering emails on my honeymoon. 🙄  This was the January before, designs had been submitted the October before that. You might say one simply just can’t switch off. For me anyway, the sleepless nights continue……

Fast track to the garden build and with 27 other gardens being built around me, almost 35 different trades involved in my garden alone, over 250 thank you cards sent out after the show… I then awake at 6am to make it to the park to see what or if I have won a medal. The result was always immaterial, to me anyway. Pink boats don’t win awards. But as my Father would say…

Elvis didn’t wear that white suit cutting the grass son…. Only in Vegas!

It is a show garden. It is a show. I have 5 days to stand at my garden to greet you the paying visitors, the reason I have built the gardens I did.

almost there....

almost there....

It doesn’t end there. When everyone has left on the Bank holiday Monday I must then within one week disassemble my entire 3 weeks 1 years works and reinstate the grounds to how they were before I arrived. And breath…… All whilst trying to keep a business running or for some holding down a full time job.

Why amn’t I building a garden this year, to be honest I guess I just needed a little bit of a break. To reflect, to ponder, to rejuvinate the brain cells…. to spend time with the people in my life. I guess it was not easy, at times.

**That said, I love every single second of it 😉

No matter what medal a garden and it’s designer recieve, no matter who is you’re favourite or who gets the most press coverage – if you do meet the designer at their garden…. congratulate them, shake their hands, damn it – give them a big hug and wish them only the very best. They really do deserve it.

Most of all, Enjoy the show !!

Reblog this post [with Zemanta]

dear richard corrigan and rte…

eh...........?

eh...........?

I really feel so angry with RTE over this…. and Richard Corrigan even after all you have done so far. This time you are Sir a bufoon.

I watched your programme last night where an axe [or a hatchet] was use to kill a chicken…. [chop off its head on a timber block] I also listened as I was told it had lived a happy life.

point 1: A chicken that has been ‘residing’ on your ‘farm’ reality tv show for [i guess] 6 [or 66 just in case] weeks [?] has not lived a life. It has got you tv media.

point 2: if a ‘battery farm’ you visited done that – you’d have held another press conference

point 3: sure as long as you get the media attention…… you can apologise after or pay karen to do another youtube video with you [no offence karen – even though you didn’t reply to my email aking if you were paid to do the video]

point 4: if that *is* [?] the way it is done….? not at 8.30pm, when I have my own chickens and my niece of 6 years old in my company. And this is still my head speaking.

point 5: watch the instructional video below. The humane way to kill a chicken…. [and re-read point no. 2]

If you would like to complain to RTE you can do so by emailing complaints@rte.ie

I emailed RTE and have had no response to date. see update below

UPDATE:
If one follows the UK regulations, DEFRA [click here] write that:

Killing or slaughter should be conducted without causing “any avoidable excitement, pain or suffering to any animal”. Anyone carrying out killing or slaughter, by means other than a free bullet, must ensure that the animal is restrained appropriately and is stunned before slaughter.

UPDATE:
For the record – my hens [or search ‘chickens’ within the blog]

UPDATE:
I have received Bord Bia’s  poultry products quality assured standards [duck, chicken, turkey] revision 1st May 2008 – [click here]. The points of note that I will quote are those with relevance to animal welfare.

What it doesn’t say is use the same axe [blood/ old feathers still attached]. But I wonder as a state broadcaster, should RTE have ensured the following even though not a commercial holding. In my opinion best practice should have been exemplary when being broadcast nationwide.

  • p.18/45 – processors that carry out slaughtering must have at least one formally trained Animal Welfare Officer responsible for ensuring that animal welfare standards are maintained.
  • p.20/45 –  processors must appoint a formally trained Animal Welfare Officer who will be responsible for ensuring the welfare of poultry from catching, through delivery to the member plant, to holding facility, hanging on and slaughter
  • p.21/45 – this page in its entirety
  • p.29/45 – wood structures…… not permitted in any food area
  • p. 30/45 – re: outdoors contamination
  • p.32/45 – knives and sterilisation & effluent treatment
  • p.33 & 34/45 – medical records [humans]/personal hygiene & condemned materials
  • p.36/ 45 – entirely

UPDATE:21st May 2009

Sent: Wed 20/05/2009 00:46
To: Complaints Review
Subject: richard corrigans killing
Dear Sirs
please find attached the link to my blog post – after I watched your show Corrigans City Farm. http://blog.doneganlandscaping.com/2009/05/20/dear-richard-corrigan-and-rte/
You may contact me at any of the numbers below
peter
Peter Donegan MI Hort
Sent: Wednesday, May 20, 2009 9:25 PM
Subject: RE: richard corrigans killing
Dear Mr. Donegan,
I am in receipt of your e-mail.
Your comments about the content of ‘Corrigan’s City Farm’ will be included in our Audience Log of calls and e-mails which circulated for information to senior RTÉ programme management and is reviewed by the Editorial Board at its weekly meeting.Your e-mail has also been brought to the attention of the Commissioning Editor.
Kind regards.
Bernie Fitzpatrick – RTÉ Information Officer.
Sent: Thursday, May 21, 2009 8:52 AM
Subject: Re: richard corrigans killing
A Chara Bernie,
Many thanks for your response, you must have been working very late last night.
It is very mch appreciated
peter
UPDATE: 22nd may ’09
From: Mulryan Peter [ peter.mulryan@rte.ie ]
To: info[at] doneganlandscaping [dot] com
Sent: Friday, May 22, 2009 10:29 AM
Subject: Richard Corrigan
Dear Mr Donegan,
Thank you very much for sending me a link to your very entertaining blog.
The DEFRA regulations you refer to, do not refer to chickens and do not apply in this country. Either way the DEFRA guideline for the killing of poultry reads as follows:
“Anyone killing or slaughtering an animal or bird on a farm must hold a slaughter license unless the animal is being killed by its owner for his private consumption.”

A similar situation applies in the Republic of Ireland and indeed we did have a licensed slaughter on site which had just been inspected by the city vet – although everyone who took part in the slaughter, killed did so for their own private consumption.
Thank you for also noting Bord Bia’s Quality Assured standards, but as you point out they don’t apply as we are not looking to be certified. However the industrial “best practice” you referred to was indeed broadcast on programme four when we visited the Carton Group in County Monaghan. Small holder “best practice” is to either wring the chicken’s neck, or chop the head off. Death is always a messy business.

Given the pages you dedicate to Richard Corrigan you are clearly a very passionate man so I hope you keep watching the programme which will return in the Autumn.
Yours sincerely,
Peter Mulryan

Related Posts:

Reblog this post [with Zemanta]