Listen to The Sodcast in MP3 – or – as always you can subscribe or/ and listen to the podcast via iTunes.
The #sodcast has been nominated for the Realex 2010 Irish Web Awards in the Best Independent Podcaster category [of which is still available for sponsorship]. There are some really great podcasters in there. I’ve put a list at the bottom of this post [just scroll down....] Go tip across and take a look, applaud the sponsors and congratulate some great websites and the organisers. Well done all. That aside, as I always say….
That said – awards or not, it is because of *you* that I **write and to be simply nominated is reason enough for me to smile
**in this case speak
On The Blog This Week:
Images For The Podcast:
This Weeks Oddities:
- Love this photo of the moonrise over Lackavrea, Connemara – thanks to Irish Fire Side
- Courtesy of Imen and Beoir.org: Learn to Make Real Cider: a 1 day course by David Llewellyn at Sonairte 24 September. On a slight side note, I love Imen’s post on Guinness and Oysters
- The Colin Waterfall challenge – 18th September – Belfast hills. Stunningly beautiful. More over on @belfasthills
- Staff required for this months ploughing championships. If you’re interested in 3 full days work contact Fiona C @ Promopeople.ie – thanks to Sean Early for this one. Nice to meet Séan at EP too
- Sticking with Séan – I love his alternate seats
- Love the Engaging Ireland Podcast – how Irish does Marie McKown sound
From this report from The Wiley Online Library
- The effect of information on consumers’ willingness to pay for natural and organic chicken
- International Journal of Consumer Studies
- 6 SEP 2010 DOI: 10.1111/j.1470-6431.2010.00929.x
This study examined the effect of definitions for organic and natural on willingness to pay a premium for organic over natural chicken. Data were collected using surveys and experimental auctions that were conducted before and after information was presented. Before information, approximately two-thirds of participants inaccurately equated the requirements of natural with those for organic. After information, nearly 50% increased their premium, while 30% decreased their premium. Logistic regression results showed that consumers who had overestimated the requirements for natural were most likely to have an increased premium after information, with significantly higher bids for organic. For those who decreased their premium after information, awareness of consuming genetically modified (GM) foods was a key variable. The non-genetically modified (non-GM) requirement of organic appears to be of low value to some consumers. Overall, consumer confusion regarding organic and natural standards may be having substantial impacts on the two markets.
Great Irish Podcasters:
Thanks to Bernie for this snapping and sharing